A nice little over-view of the three appeals: https://sites.google.com/site/hsubasiceng/home/essays/argumentative-essays/logos
A concise but decent article on the importance of ethos- and the writer's belief that our current political climate is lacking it: https://blog.iese.edu/leggett/2016/06/20/political-debate-ii-brexit-the-missing-dimension-of-ethos/
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